What began as a music industry initiative to spur support for the Black community morphed into a full-blown social media phenomenon, with users posting the black squares in solidarity with protesters across the country demanding justice for George Floyd, a Black man who died at the hands of the Minneapolis police. As celebrities and corporations across industries ran with the trending topic, the original message became increasingly obfuscated for many. Was it a day of social media silence? Some sort of call for action? Or just another back-patting hashtag for well-meaning white folks?